About

I started my professional career in 2007 by working closely with DMOs, companies, NGOs and the Development Cooperation to foster sustainable tourism and drive destination stewardship with regard to the needs of the environment and the wider community at the local, national and international level. To me successful sustainable tourism is the result of an integrated approach that includes strategy, product development, education, collaboration, and marketing.

What drives me?

I believe knowledge and passion has the power to transform, and collaboration is key to success! For the last 16 years this has been my driver and right now, more than ever, we need to use our collective power to jointly create better places to live in and travel to for the good of ourselves and the planet we depend on!