WWF/TOI Coop. Management

From December 2010  – December 2011 Nicola Koschel was the Cooperation Manager of the WWF/TOI partnership and responsible for the development and coordination of the projects in destinations of global relevance for WWF and TOI as well as for the communication and reporting between the partners and to the public audience.
The World Wide Fund for Nature (WWF) and the Tour Operators’ Initiative for Sustainable Tourism Development (TOI) believe that tourism activities, if well managed, have the potential to play a positive role towards the sustainable development of tourism destinations. They both recognize the potential negative impacts that tourism activities might cause to local communities and the environment, including generating water, soil and atmospheric pollution, habitat destruction and loss of biodiversity, in particular in protected areas and areas of outstanding biological value.
In 2006 they signed a Cooperation Agreement to achieve the following objectives:
  • To improve the management of protected areas where tourism is an important economic activity
  • To raise awareness of the visitors about the values of biodiversity and of tourism entrepreneurs about the relevance of biodiversity conservation to the tourism business
  • To create a network of exemplary tourism destinations where conservation and economic objectives support and mutually reinforce each other, by establishing a communication platform that will catalyze concrete synergies between tourism companies and WWF activities for the conservation of biodiversity, at the beginning in marine and coastal ecosystems
  • To inform and advise local, national and regional decision makers on market preferences and demand, in consideration of the need to present evolving trends and the market’s increasing concern for balancing economic development and conservation value
  • To maximize the synergies and minimize overlaps to better respond to the challenges of sustainable tourism at the local and global levels
For more information download the brochure!