Portfolio

Nicola Koschel’s work portfolio involves product and destination development, feasibility studies, project evaluation, consumer market research, design of appropriate marketing strategies and the organization of study trips, tourism awards and conferences. Recent activities include the management of the WWF/TOI partnership incl. the coordination of their model projects throughout the globe as well as strategic tourism plans for domestic and international products and regions. Herby she works with international tour operators, conservation NGOs and destination stakeholders to implement and promote sustainable tourism practice among the stakeholders and customers.

In Februar 2016 Nicola Koschel was assigned by the international marine tourism program of WWF to represent WWF at the “Global Sustainable Tourism Council” (GSTC). The GSTC, founded in 2008, manages global sustainable tourism standards with the aim of increasing sustainable tourism knowledge and practices among public and private stakeholders. The council’s criteria and indicators are the guiding principles and minimum requirements that any tourism business or destination should aspire to reach. Currently, the GSTC is revising its criteria with the intention to expand the existing GSTC Hotels and Tour Operator Criteria to become GSTC Industry criteria. As a following step criteria will be developed for further sectors within the tourism industry. This is reflecting the desire by many stakeholders to have similar guidance for the wider tourism industry. The marine and coastal tourism working group of the GMP lead by WWF Germany decided to participate in the “International Standard Working Group” of the GSTC. Furthermore it was agreed to discuss the relevant criteria and indicators with the international WWF network to be able to secure a WWF network wide agreement on the new or revised criteria and indicators.

In 2017 Nicola Koschel joined the Accreditation Panel of the Global Sustainable Tourism Council (GSTC) on behalf of WWF. The GSTC Accreditation Panel seeks to recognize standards and certification programs that are credible, transparent, impartial, and comply with the GSTC Criteria for sustainable tourism. For more info click here.

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Please see “References” for a detailed description of my consultancy projects from 2007-2018 or download my CV here: CV_N.Koschel_2017